Yesterday I attended a Workshop held at Loxley Colour HQ, It was all about the Art and Business of Portraiture and the Speaker was the award winning Photographer Trevor Yerbury.
Kelly had got me onto the workshop as my Christmas present and from the moment I read the letter I was excited about the day coming around. For a few reasons really, firstly because I need to learn a hell of a lot about how to market myself if I am going to make my dreams become a success and to help that dream pay. Secondly because Trevor was the Speaker and with his Pedigree in Photography I knew I could take what he had to say very seriously and use it, but Thirdly it also got me back to Loxley Colour HQ. I just love it there!!!
We travelled up on the Sunday as a family and stayed in Glasgow overnight. We had a beautiful meal at The Burnbrae pub, and met quite a few lovely people in their too.
We got up early on the Morning of the Workshop and set off for Cumbernauld and Loxley HQ. Once we arrived I joined the rest of the delegates attending the workshop and Kel wandered into the Showroom with Fearne to browse all the amazing products they offer. She was then going off into Glasgow to probably make our bank balance slightly lighter.
Once we all got sat down in the Workshop Trevor and his Wife Faye introduced themselves and we got down to business (excuse the pun). Trevor went through the whole Portraiture industry by using the Life-cycle, Maternity – Newborn- Children – Teenagers – Adults – Family and even touched slightly on Boudoir I thought that was the best way to digest things.
Trevor and Faye had a beautiful Slideshow presentation with notes and images to help get what they were talking about across, Although Trevor did skip through the Baby Portraits a bit quicker as he admitted it wasn’t his favourite area of Portraiture. What I liked about Trevor is he didn’t pull any punches, if he didn’t like an aspect of Photography he said so and I find that so refreshing.
He gave out some really useful information to us, he was honest and admitted it doesn’t always work in every area but, if you don’t try various marketing strategies then how will you know if they work or not. I got some real Inspiration from what he expressed, some of what he said I have already started putting into practice but Trevor showed that there is so much more you can do to build your business and make it thrive.
At lunch we got a buffet laid on for us from the great guys at Loxley and then I took the tour of the Factory to see how any order I make with them gets processed and made. I was surprised to learn that they do everything in house, from Framing to albums. They had a printing machine on the Factory floor worth £500,000!!! We even saw the little John Deere tractor with a plough on the front which had the job of clearing the snow in their manic period just before Christmas.
Back into the Workshop in the afternoon. Trevor showed us his Lighting setup. He mainly uses One light and One light only for his Portraits (See I took it on board Trevor) , no hair lights, kicker lights just one big yellow (because its 25 years old) softbox. He also demonstrated using the Fresnel spotlight to get that Hollywood spotlight look.
He let everyone have a go at taking a couple of shots of Fredau and Zoe the two models for the Day, and he showed us what results he was getting on his Camera too.
4pm came around far too quickly and as Trevor had said at 4pm his mouth will be zipped shut and he’ll be on his way home. So with that he said Thank you and Goodbye.
After the workshop Kel and Fearne arrived and we took another look around the showroom to make some notes on the products we liked the most and what we feel our clients would love. Eileen from the Showroom walked around with us talking in detail about all the various products. Loxley Colour are an amazing company and ever so warm and welcoming to us every time we use them. We will certainly be using them for the foreseeable future especially now we’ve seen the new Alumini and Edge Print products. One word for them is stunning!!
I never did get to speak personally to Trevor or Faye outside of the workshop but I would really like to say thank you so so much. I really enjoyed the day and took alot from it to inspire me to build my business. One day when I get to where I’d like to be I will owe a lot of Credit to Trevor and Faye for their wisdom and knowledge.
Here are a couple of the images I took from the day. I have given them a little bit of a Yerbury look by going Black and White and adding some grain to the images. I hope you like them.
Thanks for Reading